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Home  News   MEDIA RELEASE - Repel dust and dirt with the all-new Bioré UV Refresh BrightAnti-Pollution Body Care Serum variant

MEDIA RELEASE - Repel dust and dirt with the all-new Bioré UV Refresh BrightAnti-Pollution Body Care Serum variant

Repel dust and dirt with the all-new Bioré UV Refresh BrightAnti-Pollution Body Care Serum variant
Brighten and cool skin instantly with high SPF 50 and Anti-Pollution properties!


Singapore, February 2018 – Living in a hot, tropical climate here on the little red dot, Singaporean consumers are no strangers to the harmful effects of the sun’s UV rays on their skin and some may even experience skin irritation when exposed to the outdoors. Couple that with Singapore’s urban environment, where harmful pollutants in the air are aplenty as a result of continued exposure to emissions from motor vehicles.

Enter the Bioré UV Anti-Pollution Body Care Serum range. The first brand in the UV market to offer anti-pollution properties with maximum SPF 50+ PA+++, the Bioré UV Anti-Pollution Body Care Serum range is the go-to solution to repel all dust and dirt that can congest our pores. In addition, its strong UV protection will keep users protected from UVA and UVB rays.
Anti-Pollution Shield
Damage resulting from air pollution is naked to the human eye, and more often than not, people are unaware of its impact on our skin. These can include skin dehydration and the acceleration of skin ageing, leading to the roughening of our skin and causing uneven skin tone.

Upon each application of the Anti-Pollution Body Care Serum, a layer of shield is formed, keeping skin clean while fending off pollutants. With a fast-absorbing ultra-light serum texture which spreads easily across the skin, users will find that there is no sticky after-feel, or any residue left on their skin.
Effective sun protection with its superior double UV block
Its SPF 50+ PA +++ properties will keep users protected from UVA and UVB rays, effectively diminishing any chances of dark spots or freckles forming on skin, as well as prevent sunburn and premature ageing. On top of effective sun protection, it is also water and sweat resistant, which ensures that your skin gets protected for longer hours.
NEW! The Biore Refresh Bright Anti-Pollution Body Care Serum
This April, Bioré is introducing a new variant to the Anti-Pollution Body Care Serum range – the Biore Refresh Bright Anti-Pollution Body Care Serum.

Besides providing protection from pollutants and the sun’s harmful UV rays, the Bioré Refresh Bright Anti-Pollution Body Care Serum also refreshes consumers by providing an instant cooling to the skin after sun exposure with its new formula containing cucumber extract, hydro boost jelly, and menthol. Talk about intense multitasking! This fast-absorbing body lotion is an ideal companion for all skin types and lifestyles, as it is extremely lightweight and leaves skin feeling light and refreshed, keeping users comfortable all-day even under the hot sun. Now, consumers can enjoy a day of comfort on their skin - with full confidence that their skin is well protected from pollutants and the sun’s harmful UV rays.
Brightens and provides instant cooling to skin
Rich in vitamin C and minerals, cucumber extract also has an astringent affect which instantly soothe and refreshes skin after an extended sun exposure. Hydro boost jelly provides instant hydration and quenches dry skin that has been exposed to sun for a long duration. Menthol needs no introduction – it regulates excess sebum and restores radiance to dull complexions. Seal the deal with mineral water from Japan and Bioré’s Moisturing Pack Technology that keeps your skin hydrated.

Since its launch in 2017, the Bioré Anti-Pollution Body Care Serum range has been well received by consumers with it being the first-ever body lotion product in the market which provides maximum UV protection of SPF 50+ PA+++ with anti-pollution properties.
Other two product variants in the range
Intensive White Anti-Pollution Body Care Serum (with Vitamin B3 & Yuzu Orange)
Achieve fairer skin in just 14 days with the Bioré Intensive White Anti-Pollution Body Care Serum! Intensive skin whitening is made possible with its special formulation of Vitamin B3 and Yuzu Orange extracts.

Extra Moist Anti-Pollution Body Care Serum (with Vitamin E & Collagen)
Formulated with mineral water from Japan, and Vitamin B3 and Hyaluronic Acid, the contains Bioré’s Moisture Pack Technology as well as soluble collagen which works to keep our skin deeply moisturized beyond the surface level.
Price and availability
The Bioré Refresh Bright Anti-Pollution Body Care Serum is priced at S$12.90/150ml tube, and will be available from April 2018 onwards at selected Watsons, Guardian and NTUC outlets.

The Bioré Intensive White and Extra Moist Anti-Pollution Body Care Serum are priced at S$12.90/ 150ml tube, and are currently available at selected leading pharmacies.



For enquiries, please contact:
Chua Huimin
Brand Manager
Huimin.chua@kao.com