Kao Kao Corporation

Secret to Beautiful Asian Hair

After intensive research into the differences between Asian and Caucasian hair characteristics, ASIENCE unveils the secret to beautiful Asian hair.

Fundamental Differences between Asian Hair and Caucasian Hair

Characteristics of Asian Hair

  • Cross section is almost round
  • Straight and does not tangle easily
  • Thick and supple

Hair is bouncy and sways smoothly

Characteristics of Caucasian Hair

  • Cross section is oval-shaped
  • Tends to be wavy
  • Thin and less supple

Hair has less bounce and movement

View video explanation

Research shows that Asian hair is rounder, thicker and straighter than Caucasian hair. Thicker Asian hair is also more complex to treat.

ASIENCE's original Penetration Technology works deep in the hair fibre to repair and nourish from the inside out.

The beauty of healthy Asian hair is restored, and it shows in the smooth, supple sway of the hair.

Comparison of the Differences in Hair Structure

Research shows that Asian hair has more cuticle layers and a sharper slant in each layer compared to Caucasian hair.

This unique hair structure also makes Asian hair more prone to rapid protein loss when exposed to chemical treatment, blow-drying and UV rays.

Hence, Asian hair needs extra care to stay healthy.

ASIENCE's breakthrough MEA Hair Renewal Technology can make the difference in restoring the beauty of Asian hair.

View video explanation

Bouncy Hair Movement

Supple hair is bouncy and has a deep shine. It does not tangle easily but sways smoothly.

Bouncy, supple hair continues to sway even after the slightest movement.

View video explanation

No Mark After Untying Hair

The most obvious difference between healthy, supple hair and unhealthy, damaged hair is the mark left after untying.

Each strand of the healthy hair is very dense and supple from the core, leaving no mark after untying.

View video explanation

Page Top

© KAO CORPORATION. All Rights Reserved.