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ASIENCE Event Media Release |
| March 25, 2009 |
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| ASIENCE Revealing The Asian Beauty In You, From Within |
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Women all over the world will be able to celebrate as ASIENCE, the shampoo made exclusively for Asian women has hit our shores |
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Kuala Lumpur, 25th March 2009 – KAO is set to dazzle Asian women all over the world with its latest product, ASIENCE, at its official launch today at Euphoria Ministry of Sound in Sunway Lagoon Resort. Hailed as the leading name in household, sanitary, skincare and hair care products with brands such as Attack, Laurier and Biore, KAO has yet again proven that it has gone beyond boundaries to understand the need of the Asian market. |
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Extensive studies conducted by KAO Japan have found distinct differences in Asian and Western hair. Asian hair needs more care and attention because of its unique structure. Therefore, ASIENCE was created to bring out the true Asian beauty in you. |
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ASIENCE is unique because it is researched and developed exclusively for Asian women’s hair, thus bringing greater value to the Malaysian consumers. ASIENCE is a combination of cutting edge Hair Beautifying Technology and Asian Beauty Essence. It brings hair back to its original lustrous condition from within, giving every woman out there the hair they’ve always dreamt off. |
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Backed by a strong and dedicated research team, KAO continuously creates products that are proven to ensure customer satisfaction. The people at KAO are constantly working towards upholding their mission which is to achieve total consumer satisfaction by enriching people’s lives around the world. |
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| “Women these days are conscious about their beauty but they have neither the time nor the patience to spend hours in hair salon to achieve the perfect hair. ASIENCE is targeted especially for these female executives. ASIENCE shampoo is a no-fuss product and doesn’t take up much of your time and is guaranteed to give you the results that you desire,” says Mr. Hiroaki Taki, President/CEO of KAO Malaysia. |
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The hair and beauty industry is inundated with a mind-boggling array of products and treatments, making it difficult to choose the right hair-care product for your needs. ASIENCE has been created specifically for you; this will be the hair-care product that you will ever need. |
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According to KAO, customers take top priority. They aim to be as close as possible to their consumers to understand their needs and demands, thereby developing the products and brands with greater value. |
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KAO Malaysia is set to enter a new era in the Malaysia hair-care industry with the upcoming launch of ASIENCE. ASIENCE will be available exclusively at selected stores nationwide starting April 2009. |
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