Kao values opportunities for direct customer interaction and environmental communication through sales activities.
Kao is communicating with customers about the environment using sales center networks around Japan.
Stores are the locations where direct communication with customers occurs. With this in mind, we are collaborating with local governments and retailers to promote ideas and products for eco-friendly everyday living, using informative educational materials that can be readily understood by children.
In 2016, Kao Customer Marketing Co., Ltd., a Kao Group sales company, received the Minister of the Environment's Commendation for Global Warming Prevention Activity for its Eco Together initiatives on the themes of conserving water and electricity and reducing waste in collaboration with local governments and retailers.
Environmental education event
Kao booth at the 2016 Sakata Industrial Fair in Sakata City, Yamagata Prefecture
Since 2012, Kao has worked in collaboration with the Chinese Ministry of Environmental Protection to organize a nationwide cleanliness and water conservation campaign. Headed by the government and Kao, the campaign's purpose is to address and raise awareness regarding water shortages in China, a pressing challenge.
From March of each year, water conservation activities are conducted across cities in China under the slogan "10,000 Liters Per Household Per Year." Since 2015, Chinese colleges and universities have also started participating in the campaign.
Between April and July 2016, eight provinces and 41 colleges and universities hosted educational activities to expand awareness of water conservation and communicate the importance of water as a resource. More than 330,000 citizens and students have participated during the five years of the campaign.
These types of environmental education activities, cohosted with municipal governments and distribution companies, are expanding further, and now include locations such as Taiwan and Singapore.
2017 water conservation campaign opening ceremony
Hands-on one rinse cycle experiment
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