Kao Corporation (President and CEO: Motoki Ozaki) will launch the Megurism Steam Eye Mask throughout Japan on October 5, 2007. Containing a steam-generating thermo pad, the mask provides comforting warmth for over-used eyes from full day's work.
The mask's launch comes as internet usage increasingly penetrates into people's lives, putting the eyes under ever-more strain. According to a communication device usage survey by Japan's Ministry of Internal Affairs and Communications, the number of internet users in Japan reached 87.54 million in 2006, representing a penetration of 68.5%. The popularity of communications devices has also spread from simple PCs to mobile handsets, such as mobile phones and PHS.
Recommended retail price: Open price
Sales commencement date: October 5, 2007
Sales area: Nationwide throughout Japan
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