Sep 21, 2007 Back

Kao to Launch the Megurism Steam Eye Mask

- New steam-generating thermo eye mask designed to warm the eyes -

Kao Corporation (President and CEO: Motoki Ozaki) will launch the Megurism Steam Eye Mask throughout Japan on October 5, 2007. Containing a steam-generating thermo pad, the mask provides comforting warmth for over-used eyes from full day's work.

The mask's launch comes as internet usage increasingly penetrates into people's lives, putting the eyes under ever-more strain. According to a communication device usage survey by Japan's Ministry of Internal Affairs and Communications, the number of internet users in Japan reached 87.54 million in 2006, representing a penetration of 68.5%. The popularity of communications devices has also spread from simple PCs to mobile handsets, such as mobile phones and PHS.

The rapid growth of the information society in Japan has affected women in their 20s and 30s especially. According to a 2007 Kao survey, these women spend more than seven hours per day on average in front of a liquid crystal display (LCD).

It is thought that around 85% of all information acquired comes through the eyes; therefore, as modern people increase their exposure to LCDs, their stress levels rise. The Megurism Steam Eye Mask is the start of a new custom whereby modern people can warm their over-used eyes in order to feel relaxed and ease such stress.

Product Details

Product NameContent
Megurism Steam Eye Mask5 pads
14 pads

Recommended retail price: Open price
Sales commencement date: October 5, 2007
Sales area: Nationwide throughout Japan

Product Features
The thermo pad generates a moderate amount of steam at a temperature of approximately 40 degrees Celsius to steadily and deeply warm the eyes and ease tension in surrounding muscles. Its comforting warmth wraps around the eyes and surrounding area for 5 to 10 minutes following application, releasing the user from tension built-up throughout the day.

  • Patented product (Steam-generating eye mask; patent number 3629956)

  • This product is not a general medical device.

Media inquiries should be directed to:

Corporate Communications Department
Kao Corporation
Tel: +81-3-3660-7043