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Kao Corporation's principal business field is consumer products, especially the areas of "beauty care," including cosmetics, skin care and hair care products; "human health care," covering beverages in the "Food for Specified Health Uses" category specified by the government as well as cooking oils and sanitary products and "fabric & home care" products, such as laundry detergents and household cleaners. In the "chemicals" business, Kao manufactures industrial products with detailed attention to the needs of various industries. In these fields the company strives for the wholehearted satisfaction and enrichment of the lives of people globally, through "Yoki-Monozukuri" from the consumer/customer's perspectives.
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