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Japan |  |
Company | Kao Worldwide | ||
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Japan | |
Company | Kao Worldwide | ||
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The foundations of Kao's business activities is Yoki-Monozukuri, based on the perspective of consumers and customers. By getting group companies and various business divisions to link up organically, and through Yoki-Monozukuri, Kao is able to offer products and services that enable the company to share joy with consumers and customers. |
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Research & Development in the Kao Group is committed to creating innovative products, ever mindful of the motto, "Integration of Diversity."
Research activities of the Kao Group cross-functionally bring together research functions of product development research and fundamental research. Through such matrix management, knowledge of each specialized area is dynamically and flexibly combined leading to the development of Yoki-Monozukuri that drives consumer satisfaction.
Consumer Driven Yoki-Monozukuri is the marketing cornerstone of the Kao Group.
We ascertain the needs of consumers, and create products using innovative technologies in response to those needs. We then properly communicate the benefits of products conceived through this process, and offer them in the point of purchase that we have created for convenient selection and purchase. As part of these marketing efforts, companies of the Kao Group work together to offer new value as they respond to changing times.
To deliver products that can be used safely and with peace of mind, we work with global production bases and are committed to efficient production in pursuit of high quality at reduced costs.
We implement Supply Chain Management (SCM) in our efforts to get products to consumers/customers without delay. This involves maintaining a single workflow from the procurement of raw materials to sales of final products, linking production with distribution, and working to avoid stock-out and reduce inventories.
To get valuable products, brands, and information to consumers, we develop comprehensive means of selling products. To this end we maintain information and product distribution networks, we provide support with product displays and sales methods, and we offer consumer communication know-how through advice given to those involved in sales.
Moreover, we attempt to uncover issues that affect both consumers and retailers from their perspective, and pursue customer satisfaction through a proactive sales approach that mutually addresses these issues.
We listen attentively to the voices of consumers and, driven by our Yoki-Monozukuri commitment, actively apply this information to our business endeavors.
Our Total Cost Reduction (TCR) activities inspire us to find innovative ways throughout the entire Kao organization to bolster the quality of our operations as we simultaneously streamline them.
