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Nihachisui moisturizer is launched. |  |
Crude glycerine is launched.
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Econa, institutional-use edible fat and oil, is launched. |  |
New and improved Kao Sekken is launched featuring improved quality and a more affordable price.
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Kao Shampoo is launched. |  |
Excelin, a powder-type detergent made from higher alcohol, is launched.
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Kao Kona Sentaku, Japan’s first powder laundry detergent for household use, is launched. (The new product, which is renamed Wonderful in 1953, becomes a hit, spurred on by the increasingly widespread use of electric washing machines.) |  |
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Kao begins exporting Kao Feather Shampoo, a powder-type product featuring a neutral formulation, to Asia. |  |
Wonderful-K, a detergent for kitchen use, is launched, first as a powder- and later as a liquid-type product.
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Zav laundry detergent is launched and becomes widely known for its advertizing slogan,"Ganko na yogore ni Zav" ("Zav, for stubborn dirt"). |  |
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Kao Softer anti-static fabric softener is launched. |  |
New Beads laundry detergent is launched and becomes broadly popular with consumers thanks in part to its advertising slogan, "Shirosa to kaori no New Beads" ("New Beads, whiteness and fragrance").
MIGHTY, a water-reducing agent for concrete is launched.
Halo toothpaste is announced as a new product for the fast-growing toothpaste market.
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Merit Shampoo is launched. |  |
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Magiclean household cleaner for hard to clean areas such as vents and stoves is launched. |  |
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Laurier sanitary napkins are launched. The new product gains broad acceptance among women as a new, highly absorbent type of sanitary napkin developed using super water-absorbent polymers. |  |
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Bioré Facial Foam is launched as a replacement for soap in the form of a new, neutral type of facial cleanser that is gentle on the skin. |  |
Kao (Hong Kong) Ltd. launches Bioré Facial Foam. The product is later launched throughout Asia.
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Kao Sofina is launched as a new line of basic skin care cosmetic products offering dermatology-based basic skin care. |  |
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Bub bath additive is launched. The product creates a new market as a tablet-type effervescent bath additive that makes use of carbon dioxide gas to stimulate blood circulation. |  |
Merries baby diapers are launched as a new type of disposable diaper derived from the development of various new processing technologies and functional materials such as super water-absorbent polymers, non-woven sheets, and breathable sheets.
Bioré U body wash is launched. The new product drives growth in the body shampoo market, where it becomes the top-selling brand.
Kao (Taiwan) Corporation launches Laurier sanitary napkins. The product is later launched throughout Asia.
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Attack compact laundry detergent is launched. |  |
Attack is launched overseas for the first time in Singapore. The product is later launched throughout Asia.
Sifone two-in-one shampoo is launched in Singapore.
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Aube line of cosmetics is launched. |  |
| Quickle Wiper for flooring, a household cleaning implement, is launched. The new product gains broad acceptance among consumers for making cleaning easier. |  |
The Andrew Jergens Company in the U.S. (presently Kao Brands Company) launches Bioré brand skin care products. The products are later launched throughout Europe and North America.
Econa Cooking Oil, a cooking oil that is formulated to help prevent the accumulation of fat deposits in the body, is launched. The new product becomes the first cooking oil to be approved as a Food for Specified Health Use by Japan’s Ministry of Health, Labour and Welfare (Surrenders Food for Specified Health Use certification in October 2009).
Attack-microparticles, a detergent featuring a fast-dissolving formula with a high level of cleansing power, is launched.
Elumen hair coloring agents are launched by Goldwell AG (Germany).
(presently KPSS-Kao Professional Salon Services GmbH)
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Healthya Green Tea, an approved Food for Specified Health Use with concentrated tea catechin content to stimulate the consumption of body fat as a source of energy, is launched. |  |
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Brilliant Brunette is launched under the John Frieda brand of hair care products by Kao Brands Company. |  |
Jergens Natural Glow is launched as a completely new concept in skin care by Kao Brands Company.
Kao (Taiwan) Corporation and Kao (Hong Kong) Ltd. launch the Asience brand of premium hair care products. The products are later launched in Shanghai and Thailand.
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Attack Easy, a hand-washing laundry detergent, is launched in Thailand. |  |
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Coffret d’Or, a total makeup brand, is launched by Kanebo Cosmetics Inc. |  |
Sofina Beauté, a new brand of basic skin care cosmetics, is launched.
Sofina Primavista, a new brand of base makeup, is launched.
Blauné Hair Color Foam, a new concept that uses foam to dye gray hair, is launched.
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Attack Neo liquid detergent for clothes is launched. |  |
