Global Business Expansion

Yoki-Monozukuri implemented from the perspective of consumers/customers enables us to operate globally in an ever increasing number of locations.

Beauty Care Business Expansion Centered in Europe and North America

The Kao Group comprises three consumer products businesses: Beauty Care, Human Health Care, and Fabric and Home Care, and also includes the Chemical Business which provides chemical products to various industries.

Kao's Beauty Care Business markets brands such as Bioré skin care products, conceived in Japan and revered by people all over North America and Asia, the Jergens skin care brand, a mainstay in North America boasting over 100 years in the American market, and the Asience premium hair care brand, enjoying a solid reputation in Japan and other Asian countries where it is marketed.

The Beauty Care Business also markets the Goldwell hair care brand for professionals conceived in Germany. Goldwell enjoys widespread support worldwide from hair stylists not only in Europe and North America, but also in the Middle East, Africa, and Asia.