Toward Global Presence

As stated in the Kao Way, the corporate philosophy of the Kao Group, it is our mission to strive to enrich the lives of people all over the world through Yoki-Monozukuri (our commitment as a manufacturer to providing excellent products) and to contribute to the sustainability of society.

With these aims in mind, in 2009 we announced a new corporate message of "Enriching lives, in harmony with nature" and the Kao Environmental Statement. Through our business activities we have endeavored to provide products and brands whose value consumers and customers can experience for themselves and which contribute to enriching the lives of people all over the world. This applies to both products bringing cleanliness and beauty to daily living and to industrial products contributing to the growth of industry.

And now, as we progress toward further business growth and the achievement of global presence as a Group, we have defined the Kao Group Mid-term Plan 2015. This Plan aims to fulfill our twin objectives of "profitable" and "contributions to society."

Innovation to drive the creation of new values will be crucial to achieving this Plan. Innovation is also a core Kao strength which lies at the heart of Yoki-Monozukuri. As we work to contribute to society through Yoki-Monozukuri directly, the Kao Group must also play a role in resolving social issues such as environmental conservation, health and rapidly aging societies.

By signing the United Nations' Global Compact in 2005 and, in 2007, joining the Roundtable on Sustainable Palm Oil, an international non-profit organization, we are also working toward fulfilling our responsibilities as a global corporate citizen.

The Kao Group will continue to work as one to build the trust and recognition of our stakeholders around the world.

May 2013


Michitaka Sawada

President and Chief Executive Officer
Kao Corporation