Toward Global Presence

The corporate philosophy of the Kao Group, the Kao Way, states that it is our mission to enrich the lives of people globally and to contribute to the sustainability of society.

Since establishment in 1887, Kao has strived to fulfill that mission by offering products with values that are clearly evident to consumers and customers globally, from consumer products that bring cleanliness and beauty to daily living, through to chemical products that contribute to the growth of diverse industries.

In 2009, Kao announced a new corporate message of "Enriching lives, in harmony with nature," along with a new Kao Environmental Statement.

In 2013, with the aim of further growing the business and establishing a global presence for the Kao Group, I launched the Kao Group Mid-term Plan 2015. In order to achieve our targets as we enter the second year of the Plan, we will work to drive even more creative innovation, as this is also fundamental to the core Kao strength of Yoki-Monozukuri.

Also in 2013, we clearly stated our commitment to sustainability in the new Kao Sustainability Statement. To fulfill this commitment, we will work together with diverse stakeholders, building relationships based on trust and shared values.

The Kao Group will come together as one team to pursue both profitable growth and the sustainability of society, achievement of which goals will also drive creation of the global corporate presence of the Group.

May 2014


Michitaka Sawada

President and Chief Executive Officer
Kao Corporation