Building Trust and Recognition around the World

Since the introduction in 1890 of Kao Sekken (Kao Soap), premium facial soap produced in Japan, Kao has engaged in Yoki-Monozukuri for more than 120 years.

Yoki-Monozukuri is a term which expresses Kao's commitment as a manufacturer to providing excellent products but also includes our endeavors to contribute to resolution of social issues such as environmental concerns and rapidly aging societies. As a company, it is our firm belief that we are also a public institution with responsibilities to society and so Yoki-Monozukuri must play a central role in fulfilling this role.

The Kao Way, the corporate philosophy of the Kao Group, also states our mission to strive to enrich the lives of people all over the world through Yoki-Monozukuri and to contribute to the sustainability of society.

With this aim in mind, in 2009 we committed to a fresh corporate message of "Enriching lives, in harmony with nature" and a new Kao Environmental Statement and continue to work toward these goals.

Kao's unique approach to Yoki-Monozukuri will continue to be central to our efforts to build trust and recognition with consumers and business customers around the world.

	June 2012
	Michitaka Sawada
	President and Chief Executive Officer
	Kao Corporation