Striving for the wholehearted satisfaction and enrichment of the lives of people globally through Yoki-Monozukuri implemented from the consumer/customer's perspective
Since its founding, Kao has continued to conduct business according to its mission "Striving for the wholehearted satisfaction and enrichment of the lives of people globally" through Yoki-Monozukuri implemented from the consumer/customer's perspective. The corporate name, "Kao," originated with the name of the first product, Kao Sekken quality toilet soap. With the launch in 1890 of this new product was the dawn of the Japanese toiletries market.
Later, Kao Corporation would expand its business to include other products that made the everyday lives of people more comfortable such as detergents, feminine and baby care products, prestige cosmetics and other beauty care products, and healthy food products for healthy life.
The chemical products business has grown to offer environmentally friendly chemical products with enhanced functionality and performance to industries all over the world. The following timeline of the Kao Group will take you from our beginnings to the Kao Group of today.