Fabric and Home Care

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Enabling cleaner and more comfortable lives every day

In the Fabric and Home Care Business we provide products to consumers in Asia as well as Japan and have for many years made the most of proprietary Kao technology to develop good quality, functional products that are easy to use. Such fabric care products include the leading Attack laundry detergent, Humming fabric softener, and Haiter bleaching agent, and home care products include Family and CuCute dishwashing detergents, and Magiclean and Quickle house cleaning products. The Fabric and Home Care business is ever responsive to changes in society and among consumers as it supports cleaner and more comfortable lives through innovative, high value-added products.