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CEO Message

CEO Message

Towards a Global Presence

The Kao Group has made the Kao Way, the Group's corporate philosophy, the foundation of all our corporate activities. Our mission is to enrich the lives of people globally and contribute to the sustainability of the world.

Since the company's founding in 1887, Kao has been delivering unmistakable value to people everywhere. Our consumer products promote cleanliness, beauty and health, while our chemical products contribute to the development of diverse industries. In 2009, we unveiled the Kao Environmental Statement. By striving to reduce environmental impact across every aspect of business, and by constantly searching for sustainable raw materials, we are helping to conserve the natural environment and contribute to social sustainability.

Fiscal 2017 is the first year of K20, the Kao Group Mid-term Plan for 2017-2020. Targeting even greater future growth, K20 is built around three commitments: to foster a distinctive corporate image; to maintain profitable growth; and to provide returns to all stakeholders.

The environment, health, aging and hygiene are all key challenges, and Kao is tackling them by creating new value that leverages the Group's collective strengths. As we transform ourselves to drive change, Kao will remain attentive to people's needs and work to become a company that enjoys global support.

Michitaka Sawada
President and Chief Executive Officer Kao Corporation

Corporate Philosophy

The "Kao Way" is the foundation of Kao Group business activities through Yoki-Monozukuri * from the consumer/customer's perspective

The Kao Way

The "Kao Way" embodies our corporate philosophy, and is the foundation of the business activities of the Kao Group. As our cornerstone, the "Kao Way" provides consistency to Group activities from the formulation of mid- to long-term business plans to each business decision that we make every day. Accordingly, it acts as a guiding principle for all of our members, bringing together the growth of our company and that of our individual members. As such, it is an essential element in making the work we do more rewarding and instilling in us a sense of purpose.

Kao Group companies and members share the "Kao Way" not merely as a manual or set of rules but as a foundation from which we are able to determine both the value of our work and the concerns that we face.
*We define Yoki-Monozukuri as "a strong commitment by all members to provide products and brands of excellent value for consumer satisfaction."

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