To stay true to our value of Yoki-Monozukuri*, Kao strives to offer products that are easy for a wider range of customers to understand and use. We aim to help all our customers enjoy Kao products, fostering loyalty and sustained use.
Kao Universal Design Guidelines
In an effort to further advance universal design, Kao has established and actively promotes universal design guidelines.
History of Major Initiatives
Kao's Yoki-Monozukuri is directly connected to the spirit of universal design, with various initiatives underway long before the concept of universal design was fully developed.
The Birth of Shampoo Notches
Introducing shampoo notches, creating easy distinction between shampoo and rinse bottles not only for the sight-impaired, but for all consumers - as everyone closes their eyes when washing their hair.