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Kao's Commitment to Product Safety and Quality Management

Basic Policy for Quality Management Activities

Quality management activities based on Kao's heartfelt Yoki-Monozukuri commitment

The foundation of Kao Quality management activities is our heartfelt Yoki-Monozukuri commitment from the perspective of our consumers/customers as expressed in the Mission of The Kao Way. Moreover, as stated at the very beginning of Kao's Business Conduct Guidelines (BCG): "we shall always strive to develop and provide high quality products that place emphasis on the health and safety of our consumers and customers."

  1. Consumers/customers decide on the quality of the products
    To contribute to the wholehearted satisfaction and the enrichment of the lives of people globally, we must listen sincerely to what the consumer says about Kao products, and use the information for our business activities to improve their quality.

  2. Providing products that users wish to continue to use
    We work unceasingly across the entire organization to improve and maintain product quality so as to encourage consumers/customers to remain loyal to our products.

  3. Ensuring safe usage for consumers/customers
    Responsible for development of safe and eco-friendly products, we ensure safe usage for consumers/customers, providing appropriate information i.e. instructions regarding proper use, cautions, etc.
  4. Legal compliance
    We comply with laws and regulations at home and abroad for all business activities and fully cooperate with central/local governmental measures and international arrangements.

  5. Transparency and accountability
    We raise each individual's awareness of respective responsibility, consistently engage in fair and open business activities, and assume accountability for improved reliability.
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