In all stages from raw materials to research and development, production, shipping, and sales, we pursue a high level of safety founded in the consumer's and customer's perspective and never stop working to make improvements.
Quality Assurance Activities in Product Development, Production, and After Product Launch
Kao quality management activities are implemented at every stage of the product life cycle spanning research, development, production, distribution, sales, and even includes improvements after products have been launched.
Initiatives to Utilize Consumer Feedback
We conduct company-wide initiatives to utilize the consumer feedback that we receive to provide better products and services.
Basic Policy for Quality Management Activities
Our commitment to Yoki-Monozukuri as expressed in the Kao Way corporate philosophy forms the basis of our quality management activities.
Management Systems for Implementing Quality Management Activities
Staffed by members who represent divisions of the entire company, Kao's Quality Management Committee deliberates and determines basic quality-related policies and key measures and provides internal oversight of company-wide quality management activities.
Kao Safety Standards for Products
See Kao Group's safety standards for household products, cosmetics, and food products.
Kao's Policy on Animal Testing
See Kao's Policy on Animal Testing.